The elephant I was holding is Herald, who is visiting UConn’s Marketing Department from Shanghai. Below is a short note accompanying the photo about me for the recent department newsletter.

Meet Dr. Jane Gu

Dr. Jane Gu is the Digital Marketing (MKTG 3665) professor at the University of Connecticut. She received her Ph.D. in Marketing from New York University. Before teaching at UConn, Dr. Gu worked in consulting in the pharmaceutical industry.

“Be brave,” says Dr. Gu. She feels that due to the digitization of the economic environment, marketing job opportunities will be growing rapidly within the next decade. New jobs are forming in the marketing field such as Digital Marketing Analysts and Social Media Strategists.

Fun Fact: Dr. Gu is good at math and is very passionate about marketing. She believes that people view marketing as a soft science when it really is a rigorous science and marketing professionals do math work similar to those of economists and statisticians.

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