I teach digital marketing class at undergraduate, MBA, and executive education level at Uconn. The class provides students a framework and necessary tools to develop effective digital marketing strategies in pursuit of long term marketing objectives. Through active class discussions, case studies, and projects, students learn how to evaluate marketing environment in the digital era and how to develop digital marketing strategies applied to branding, targeting, positioning, and the marketing mix.
- Executive Education: Digital Marketing Strategies
- MBA Class: Digital Marketing Seminar
- Undergraduate Class: Digital Marketing
Interested in my class? Contact me!